Like A Conversation, Information Is Gathered Over Time.
Asking for a little information at a time, is much more natural.
Providing A Lot Of Information, Big Forms, Takes Time And Effort.
It is much easier to put off a big task until you have enough time to complete the task, than it is to just get started. When someone needs to provide information, you don’t want them to put-it-off until later. You want them to provide information sooner rather than later and continue through your marketing and sales processes.
You Can Ask For A Lot Of Information, If It Makes Sense.
Yes, we want to know all about our new prospects, but they hardly know us. It’s like, when we meet a new person that’s an “interrogator”. They start with 150 questions and you are thinking, “wait a minute, I’m not ready to share that much.”
Remember, It's About Earning Trust And Building A Relationship.
Like a conversation, asking for a little information at a time, as the relationship evolves, is much more natural. Answers to previous questions determine what to ask next. There is no need to ask for their favorite running shoe if they're not a runner.
Also, Sometimes An Answer To One Question Determines What Else Is Needed.
Forms can be dynamically changed based on answers to earlier questions. Fields can be hidden or shown based on the values in other fields.